The investing world doesn’t look like it used to. The handshake broker, the faxed trade confirmation, the long wait for “expert advice” — all replaced by algorithms, nudges, and dashboards that feel more like your favorite social apps.
WealthTech — the intersection of wealth management and technology — has turned money management into a mix of personalization, automation, and access. From AI-driven portfolio tools to platforms opening global markets for first-time investors, 2025 is shaping up as a defining year.
Here are 10 WealthTech companies leading that charge, each backed by real capital, visionary founders, and plans to scale investing to the next billion users.
1. Groww (India) – “Investing simplified for the new India”
What they do: Groww started as a direct mutual-fund investing app and evolved into a full-stack platform for stocks, ETFs, futures, and U.S. equities.
Founders: Lalit Keshre, Harsh Jain, Neeraj Singh, Ishan Bansal.
Funding: Over $390 million raised from Tiger Global, Sequoia Capital India, ICONIQ Growth, and Ribbit Capital.
Why they matter: Groww democratized access to retail investing in India with clean UX, transparent pricing, and a massive first-time investor base.
Next moves: Expanding into fixed-income and wealth advisory while improving global investing rails.
2. Wealthfront (USA) – “AI meets passive investing”
What they do: Automated investment and savings platform offering robo-advisory, banking, and tax-optimized portfolios.
Founders: Andy Rachleff, Dan Carroll.
Funding: Over $200 million, backed by Benchmark, Index Ventures, and Greylock Partners.
Why they matter: They pioneered robo-advisory before it was cool — now layering AI-driven financial planning and banking integrations.
Next moves: Deep personalization — AI-based goal tracking and global account linking for expatriates and remote workers.
3. Scalable Capital (Germany) – “Europe’s digital wealth engine”
What they do: Online investment platform offering ETFs, trading, and discretionary portfolio management.
Founders: Erik Podzuweit, Florian Prucker.
Funding: $250 million+ raised, with BlackRock as a major strategic investor.
Why they matter: Scalable turned passive investing into a subscription-based, intuitive experience in Europe, bridging retail and institutional wealth.
Next moves: Launching new “Wealth OS” tools for European banks and family offices.
4. INDmoney (India) – “Wealth Super App for the global Indian”
What they do: Integrates investments, loans, expenses, and credit tracking in one platform; also enables U.S. stock investing.
Founders: Ashish Kashyap.
Funding: $143 million from Tiger Global, Steadview Capital, and Dragoneer Investment Group.
Why they matter: INDmoney’s super-app model blurs the line between financial planning, personal finance, and investing.
Next moves: Expanding globally, targeting NRIs and expatriates for seamless cross-border investment flows.
5. Betterment (USA) – “The robo-advisor that scaled trust”
What they do: Automated investing and retirement planning platform using smart rebalancing and tax-loss harvesting.
Founder: Jon Stein.
Funding: Over $450 million from Bessemer Venture Partners, Menlo Ventures, and Citi Ventures.
Why they matter: Betterment helped define the modern robo-advisor category, pairing automation with strong compliance and user trust.
Next moves: Broader ESG investment options and workplace-benefit integrations.
6. StashAway (Singapore / UAE) – “Intelligent investing across borders”
What they do: Cross-border wealth management platform using machine-learning-driven risk analysis for portfolios.
Founders: Michele Ferrario, Freddy Lim, Nino Ulsamer.
Funding: Over $60 million from Eight Roads Ventures and Asia Capital & Advisors.
Why they matter: They built Asia’s first mass-affluent robo-advisor trusted by professionals in the UAE, Singapore, and Malaysia.
Next moves: Institutional partnerships and an AI-based portfolio rebalancing engine.
7. GrowwBank by Groww (India) – “Banking meets investing”
What they do: A natural extension of Groww’s ecosystem — integrating savings, UPI, and instant investments in one interface.
Founders: Same as Groww.
Funding: Built on Groww’s capital base with strategic backing from global investors.
Why they matter: They bridge transactional banking with real-time investing, helping India’s retail users shift from saving to wealth creation.
Next moves: Regulatory rollout and embedded insurance-investment bundles.
8. eToro (Israel / Global) – “Social trading at global scale”
What they do: Global trading platform combining equities, crypto, and social investing features where users can mirror expert portfolios.
Founders: Yoni Assia, Ronen Assia, David Ring.
Funding: Over $850 million from SoftBank, Spark Capital, and others.
Why they matter: eToro gamified investing while maintaining real portfolio ownership and multi-asset exposure.
Next moves: Expansion into Asia and institutional “CopyPortfolios” for advisors.
9. Upstox (India) – “Low-cost investing for every Indian”
What they do: Discount brokerage platform offering trading, mutual funds, IPOs, and research.
Founders: Ravi Kumar, Shrini Viswanath, Kavitha Subramanian.
Funding: Over $200 million from Tiger Global and Kalaari Capital.
Why they matter: Upstox competes directly with Zerodha and Groww, building scalable rails for young and price-sensitive investors.
Next moves: Deeper analytics, personalized recommendations, and fractional U.S. investing.
10. Titan (USA) – “Active investing for the digital generation”
What they do: Mobile app offering actively managed portfolios and crypto investing with daily insights from fund managers.
Founders: Clayton Gardner, Joe Percoco, Max Bernardy.
Funding: $75 million from Andreessen Horowitz and General Catalyst.
Why they matter: Titan redefines “active” management for the smartphone era — delivering hedge-fund-like strategies in app form.
Next moves: Launching new thematic funds and global expansion into emerging markets.
How to Choose the Right WealthTech Partner
- Automation vs. Advice: Decide whether you need an algorithm that runs portfolios or hybrid advice that blends human oversight.
- Regulatory footprint: Ensure the platform is licensed in your target markets — compliance now differentiates.
- Integration depth: APIs for payroll, retirement benefits, or cross-border transfers are the new competitive edge.
- Data transparency: Look for explainable AI and real-time portfolio visibility.
- Customer education: The best platforms are teachers first, brokers second.
Final Thoughts
WealthTech isn’t about replacing advisors — it’s about amplifying access. Each of these startups blends personalization, automation, and intelligence to make investing both smarter and fairer.
At McArrows, we work with fintech and wealth platforms like these to sharpen their story — building positioning that investors trust, users understand, and markets scale. Whether you’re designing a wealth platform or marketing one, clarity wins.
Smart investing needs smarter communication. That’s where we help.
— McArrows
