Wellness isn’t a luxury anymore — it’s infrastructure.
Sleep, nutrition, stress management, recovery, longevity… the line between healthcare and lifestyle has blurred. Consumers aren’t waiting for prescriptions; they’re tracking, optimizing, and building habits that last.
And behind every sustainable change sits a new generation of startups — blending behavioral science, design, and technology to make health habitual.
Here are the Top 10 Wellness Startups leading this movement in 2025 — from the U.S. to Europe to India — with their founders, funding rounds, and what’s next on their journey.
1. WHOOP (USA) — “Turning performance into daily awareness”
What they do: WHOOP turns biometric data into lifestyle feedback through its continuous-wear wristband and app, helping users measure recovery, strain, and sleep.
Founders: Will Ahmed, John Capodilupo, Aurelian Nicolae
Funding & backers: Over $400 million raised; investors include SoftBank Vision Fund 2, IVP, and Foundry Group.
Next moves: Expanding WHOOP Coach AI, launching new subscription layers, and targeting corporate wellness markets.
2. Oura Ring (Finland/USA) — “Wellness in your sleep and on your finger”
What they do: Smart ring for sleep tracking, readiness, and recovery. Oura helped redefine wearable design — subtle, continuous, and personal.
Founders: Petteri Lahtela, Kari Kivela, Markku Koskenkorva
Funding & backers: $350 million + in funding; Temasek, Bedrock Capital, and MSD Capital among key investors.
Next moves: Deeper integration with women’s health and stress monitoring, and new partnerships with wellness platforms and employers.
3. Headspace (USA/UK) — “Mindfulness at global scale”
What they do: Meditation, sleep, and stress management — made accessible through an app that blends psychology and everyday language.
Founders: Andy Puddicombe, Richard Pierson
Funding & backers: Raised $320 million before merging with Ginger to form Headspace Health; backed by The Chernin Group, Spectrum Equity, and Times Bridge.
Next moves: Expanding corporate mental-health programs and AI-driven personalization for therapy access.
4. Calm (USA) — “Breathing new life into mental wellness”
What they do: Calm provides audio and visual tools for stress relief, meditation, and better sleep — from daily meditations to celebrity-narrated bedtime stories.
Founders: Michael Acton Smith, Alex Tew
Funding & backers: Raised over $200 million; Insight Partners and TPG Growth among key investors.
Next moves: Building AI-guided therapy features and partnerships with corporate wellness programs and schools.
5. Tonal (USA) — “Strength training meets smart AI”
What they do: Wall-mounted digital gym offering personalized resistance training using AI and electromagnetic weights.
Founder: Aly Orady
Funding & backers: Over $450 million from L Catterton, Delta-v Capital, and Dragoneer Investment Group.
Next moves: Expanding subscription services and international sales; building integrations with wearables for full lifestyle tracking.
6. Cure.Fit (now Cult.fit, India) — “India’s wellness ecosystem in one app”
What they do: Combines fitness, nutrition, and mental health services into one digital and offline ecosystem — gyms, classes, and a mobile app.
Founders: Mukesh Bansal, Ankit Nagori
Funding & backers: Over $600 million from Temasek, Accel, and Chiratae Ventures.
Next moves: Global expansion to the Middle East and Southeast Asia and corporate fitness partnerships.
7. Levels Health (USA) — “Metabolic awareness made mainstream”
What they do: Connects continuous glucose monitors with software to help users understand how food, exercise, and sleep affect their metabolism.
Founders: Josh Clemente, Casey Means, Sam Corcos, Andrew Conner, David Flinner
Funding & backers: $80 million Series B led by Andreessen Horowitz and Lachy Groom.
Next moves: Broadening consumer access and expanding to international markets with AI-driven nutrition coaching.
8. Eight Sleep (USA) — “Smart sleep as a vital sign”
What they do: Smart mattresses that track sleep, temperature, and heart rate, optimizing rest for performance and recovery.
Founders: Matteo Franceschetti, Alexandra Zatarain, Massimo Andreasi Bassi
Funding & backers: $160 million raised; Valor Equity Partners and SoftBank Vision Fund among investors.
Next moves: Expanding B2B partnerships with sports and corporate wellness providers; deeper AI sleep coaching.
9. Simple Habit (USA) — “Micro moments for mental clarity”
What they do: Five-minute audio sessions for mindfulness and mental wellness, designed for busy professionals and students.
Founder: Yunha Kim
Funding & backers: $12.5 million funding; New Enterprise Associates and Foundation Capital participated.
Next moves: Rebrand to market as a holistic mental-health tool with live coaching and AI companions.
10. Tread (UK) — “Corporate wellness meets behavioural science”
What they do: Helps companies create employee wellness plans that blend micro-goals and habit-forming nudges.
Founders: Maya Shah, Tom Pritchard
Funding & backers: Raised £8 million seed round in late 2024 from Octopus Ventures and Kindred Capital.
Next moves: Expand into Europe and India, partner with insurers and HR tech platforms for embedded wellness tools.
How these startups make health stick
- They reduce friction — make data and habits feel simple, not scientific.
- They combine community and accountability — seeing others improve is the best nudge.
- They bridge prevention and performance — wellness isn’t just healing, it’s compounding.
- They design for everyday users, not athletes — inclusive, human, and habitual.
Final Thoughts
All these companies share a simple truth: they make the hard part — staying consistent — feel natural.
In that consistency lies the new economy of wellness: recurring subscriptions, integrated ecosystems, and data-driven habit loops.
At McArrows, we work with startups like these when they’re ready to scale — after the product works and the funding lands, but before the brand and go-to-market are fully formed.
We help them turn traction into momentum through clarity, positioning, and growth architecture that moves people to act.
Because real wellness doesn’t just change lives — it builds businesses that last.
— McArrows
